The new positioning or the re-launch of a product demands very detailed knowledge of the market with all its parameters. An example of factors affecting the product could be development of the market over recent years, the existing market volume or the potential future market
What we can offer you:
- Market potential & market volume
- Regional and federal market structure (e.g. Customer landscape, terms & conditions
- Analysis for potential generic replacement of your product
- Product lifecycle analysis
The results of the analysis will form the basis of a dialogue with your company in order to develop an appropriate strategy to optimize your product market position and ensure the health of your patients.